WILD LAGER BY HEINEKEN
The Brief:
Launch Wild Lager, the exciting new Heineken variant brewed with Wild Yeast found in faraway places.
The Idea:
Wild lager is not craft beer. It's not an ordinary lager. It's in a category of its own. So we made a series of ads as unexpectedly wild as the ingredients we use to make Wild Lager, a Lager like no other.
