Dan Latham

Brief in a tweet:

Bring customers along for the journey in the most exciting thing to happen to the brand since the UK’s best network was launched in 2010.

The idea:

EE are making some big changes.

And it’s more than just a fresh lick of paint, this is their biggest shakeup since the launch of the UK’s best mobile network in 2010. EE are merging with BT, one of the UK’s most recognisable brands, to create ‘New EE’ – home of the UK’s fastest broadband.

To launch New EE we created a full range of CRM comms, including an interactive film that shows customers how they can do more every day with New EE.

The Brief:

End the ‘No More Excuses’ campaign with a bang and help wrap up Heineken’s Champions League Season.

The Idea:

It’s the Final and there’s no excuse for missing the biggest match of the season. Jose has busted every excuse for missing Champions League games… Except one.

Deliverables: 

TVC & Online film
Social Content

Brief in a tweet

Relaunch the Boots Advantage cards showing customers how they can unlock exclusive savings on the till every time they swipe

The Idea

Boots Advantage Card gives customers access to loads of savings across thousands of the most popular products in stores.

We created assets that used Boots’ largest ever investment into a campaign and created assets across every touchpoint – from in-store media to TV, radio, OOH and more. All showing customers that the Advantage Card they already have in their wallets is now bursting with exclusive savings.

The Brief:

Launch Heineken’s new at home beer draught system ‘The Sub.’

The Idea:

While there are many inventive ways to get draught beer at home, there is a better way. Nothing beats the Sub... not even a drone.

Deliverables:
TVC and Online Film
Social Content

Smiling has loads of positive effects on our mood. It releases endorphins, reduces stress and can make us look younger.

Unfortunately, with the current economic climate and post-pandemic stress, many of us are left feeling like there isn’t much to smile about these days.

We gave people a chance to donate their smile to someone who needed it by smiling at one of our Belvita billboards. In exchange, we gave them a free Belvita bar – and donated a meal to those in need through Fareshare.

The campaign launched after teasers on Social Media and through a large activation at Westfield. From there multiple DOOH billboards appeared around the country, giving people everywhere a chance to Give a Smile. Get a Smile.

As the world popped out of lockdown like eager champagne corks, we wanted to remind them that life is so much more exciting when you live Bold, bright and full of bubbles.

We created Live Clicquot and used it as our platform to develop a new look and tone of voice that allowed us to engage with our audience wherever they were being busy little social butterflies.

Veuve Clicquot is a solaire brand. Along with their iconic yellow, we made use of Veuve Clicquot’s colorful and playful illustration style, mixing illustration, cinemagraphs and tres beautiful typography to capture our audience’s attention throughout the CRM journey.

Along with a year’s worth of CRM content, we supplied various ideas on how Veuve Clicquot could bring our Live Clicquot platform to life with activations and experiential events around the UK, and on their social channels. All of which added up a pitch-winning response. Clink! Clink!

Social Media gives an unrealistically glamorous view of life. For new parents, this can be especially harmful and make one of the most challenging moments of their lives feel even more daunting.

We worked with Huggies to create social content that reflects their new Refreshingly Real social strategy. Huggies gives Mums and Dads an honest, judgement free social space that celebrates and encourages new parents every step of the way.

We had a lot of fun creating social content that shows the real side of being a new parent – dirty nappies, messy homes, tantrums and all.

Brief in a Tweet

Create a campaign to launch Heineken’s official sponsorship of Formula E

The Idea

Formula E is electrified racing that turns the heart of the world’s most picturesque cities into racetracks. If you’re living in the city, you’ve already got the best seats in the house.

Deliverables

TVC and online films
Social content

The idea

We created a high-impact welcome for new customers of EE, the UK’s largest mobile network. An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary: a short, explosive, AR sequence that stepped through phone features in dramatic fashion. To top it all off, the sequence was narrated by the one and only Kevin Bacon.

The Brief

As a clothing and footwear brand, Vans wanted to do something unconventional - convince people not to buy new stuff.

The Idea

There’s a very good reason to stop people spending money on new clothes and shoes; In the UK alone, millions of tonnes of well-worn fashion ends up in landfill every year.

To help make clothing more sustainable, we created Wear On and used it as an opportunity to encourage everyone to show their old clothes and shoes some love instead of buying new.

When we all Wear On, we unlock a longer life for our clothes and a better future for our planet. Because we believe every scuff or rip tells a story of timeless looks and creativity.

Our campaign film and print is a celebration of what makes personal style personal. It was a call to break the cycle of buying more and more, and discover a more authentic way to enjoy fashion. And for those shoes that we simply don’t wear anymore, we created an in-store activation where visitors could donate their old shoes for a chance to literally grab a new pair.

Starting as an idea to get Vans fans to start a new chapter in the story of their old shoes, Wear On became a global movement rolled out in every country where Vans stuff is found - and it continues to grow every year.

The Brief:

EE wanted an idea for an MMS welcoming customers to their 5G network. We had other ideas.

The Idea:

Instead of just welcoming customers to the UK’s fastest network, let’s give them a chance to take their new phone for a spin - literally. We proposed a robotic foosball table that lives on the Wembley Stadium pitch. Connected to the 5G network, customers would click on the link sent to them by MMS and play a match against another random controller by using their phone to control the table. All with absolutely zero lag. That’s the power of 5G EE

The Brief:

O2 is the only network on the UK that automatically lowers customers’ bills when they’ve paid off their phone. Make people aware of this ahead of the launch of ‘Text To Switch’ in a disruptive and budget-friendly way

The Idea:

This was a brief that got us riled up as soon as we got it. After all, the people that some networks are ripping off are the ones nearest and dearest to us. We wanted to make as much noise about it as possible, simultaneously shaming O2 competitors’ for their dishonest practises and raising consumer awareness at the same time. The answer was a sharply-worded open letter.


Deliverables:

Full page press ad

The Brief:

Change attitudes towards drink driving leveraging Heineken’s Formula 1 sponsorship.

The Idea:

The peer pressure you face to drink on a night out with friends is one of the biggest challenges of never drinking when you drive. Using Facebook and positive peer pressure we created a way to drive change through social media. Pledging to not drink when driving generates a post on your Facebook feed which friends can like, comment and share. Every like drives change and helps fight negative peer pressure with a positive one.

The Brief:

Get new and existing mobile gamers excited about Google Play Games Month - four weeks of unbeatable mobile gaming deals.

The Idea:

With mobile gaming your thumb can become a defender of the galaxy, a superhero, or a conqueror of ancient kingdoms.

We created our very own limited edition 3D printed Thumb Hats inspired by some of the games on offer. The hats became the stars of our OOH, digital and print campaigns as well as being sent to influential online game reviewers.

The Brief:

Help develop the new TOV for ‘Must Be Walkers’ launch and show how it works across a variety of channels

The idea:

’Must be Walkers’ is the new brand positioning for the UK’s favourite crisps. To help bring the tone to life we used factual headlines and ‘altered’ them on the executions to give them even more flavour.

Brief in a tweet:

Strengthen Pringles association with summer and promote the Pringles karaoke microphone giveaway.

The Idea:

People shy away from singing in public but sing like no-one’s watching when they’re in their cars. What happens when we pick them up in Pringles taxi with an irresistibly catchy karaoke track and offer them a free ride in exchange for singing along?

If you like stats:

• 9.1 Million views
• Over 50% watched till the end
• Bettered the benchmark for click throughs
• 36% Best in Class uplift in ad recall

Brief in A Tweet:

Create a series of online ads that bring the refreshing ‘Heineken twist’ to life.


The Idea

The Heineken Twist is a brilliant challenge for a copywriter – being able to spot certain situations that people face daily and putting a refreshing perspective on it while still maintaining the brand’s wit. That’s Heineken.

The Brief

Create a DM that strengthens the association between Bell’s and the festive season.

The Idea:

Nothing rings in the festive season like Bell’s. We knew Bell’s drinkers relish their crosswords and puzzles, so we created a DM piece packed with puzzles for them to pour over. Introducing Arthur Bell’s Christmas Conun-Drams.

GOLD IPM
Copywriting

Gold IPM
Best DM